Are you sharing your story? During the Africa Fintech Summit which was held in Nairobi, Kenya last week, there were several key discoveries. One that stood out for me as a Communications and Marketing Practitioner, is the power of a good product and an exceptional story.

One of the well-known tech company founders shared that as an entrepreneur, he always has it at the back of his mind that his product needs to be remarkable and constantly evolve. This not only makes it easier to sell but also attracts investors and partners, who would love to be associated with the brand.

Then you tell your story. Telling your story breathes life into your work. You connect with your audience and build authenticity. It helps your product or service stand out, giving you the tools to build a strong ecosystem. Stories inspire, educate, and humanise, making them one of the most compelling ways to communicate ideas and impact.

This year’s theme, ‘Fintech in Every Industry’, brought together tech professionals from around the world to examine how fintech is transforming e-commerce, digital payments, mobile banking, and cross-border trade.